Check out SensisHealth in Modern Marketing Today

How can innovation challenges expand their pool of qualified candidates? Sharon Carothers, Managing Director of SensisHealth, along with Hieu Nguyen, Junior Account Executive, recently published a piece called “Why Marketing Firms are the Key to Open Innovation Success” in Modern Marketing Today. The piece looks at how innovation challenges, from all sectors, can utilize marketing firms to reach cutting-edge solvers from diverse fields and backgrounds.

Reaching diverse applicants who have the necessary skill sets requires considerable promotion. To help reach innovators beyond their usual pool of talent, more and more organizations are turning to marketing firms to guide, manage, and promote their challenges. In this piece, Carothers and Nguyen explore how firms employ unique, authentic, and personalized marketing tactics (video announcements, launch events, etc.) to target technical experts in a way that feels organic to them. 

Check out the full article HERE and let us know what you think!