Altamed PACE
No one thinks about needing increased senior care—until they need it quite quickly. We let real stories take the fear out of this next life stage.
CASE STUDY
A documentary approach honors the real experiences of diverse participants and their caregivers.
BROADCAST TV
We needed to increase trial visits with compelling digital content, since in-person visits are the greatest drivers for program enrollment.
Kenneth
Antonio
Katherine
Rodolfo & Bertha
Jessica
Susana
Andy
Alicia
WEBISODES
Broadcast viewers are driven to AltaMed’s PACE page featuring extended webisodes of each testimonial—and click-to-call functionality for site visit appointments.
Xing Dong
Kenneth
Antonio
Katherine
Rodolfo & Bertha
Jessica
Susana
Andy
Alicia
INFOMERCIAL
We also integrated webisode content into a broadcast direct response infomercial running on Univision and Telemundo stations in Los Angeles and Orange Counties.
